Joss Chocolate Company


 

Joss Chocolate Mockup

Joss Chocolate Mockup 2

Joss Chocolate Mockup 3


Other Assets

Trademark

Pattern

Overview

 

Project: Chocolate Brand Packaging

This is class work

In this project, I designed an identity and integrated branding system for a new chocolate company with an assigned demographic. I needed to create a line of at least three products with an additional two products.

My demographic was tween goth girls.  During my research, I looked at goth/punk fashion on tumblr and alternation fashion retail shops. I noticed trends of black with splashes of intense color, hints of Victorian motifs, morbid symbols, and playfulness.

I was inspired me to create a vector lace pattern based on the cacao plant which gave the "Joss" a more tropical, sugar skull-like appearance. I also wanted to add some cuteness and color to differentiate flavors, make the chocolate more appetizing and create a little pop. I ended up making sweet and brightly colored flavors/symbols for Joss to eat. When it came to fonts, I choose a friendly rounded sans serif font paired with a "old school" styled serif. I finished  the goth-candy with gold foil. It makes the chocolate feel a little more expensive and reminds me a bit of pirates.

My final products are a line of chocolate bars, a tin of mints and a little box of hearts for your next Valentine.

Requirements:

  • a line of at least three products
  • two different additional products
  • physical mockups

Initial Inspiration

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Drafts

Draft 1

Draft 2

Draft 4

Draft 3a

Draft 3b

Draft 3c


Additional Sketches